Web · 2024
Moonlitera
SaaS platform for personalized stories and relived moments
Showreel
From chosen moment to character to story: the personalized reading flow in motion.
68%
users complete a personalized story in their first session
Moonlitera helps users relive meaningful moments and read immersive stories with the characters they choose. We shaped the product experience, interface, and motion system for a platform that feels intimate, not generic.
Problem
Story products often treat personalization as a settings toggle. Users never felt present in the narrative: the platform did not guide them from memory to story.
Approach
We built the SaaS flow around three beats: capture the moment, cast the characters, enter the story. Calm UI, progressive disclosure, and motion that marks transitions without breaking immersion.
Outcome
A product that feels like a private ritual: clearer onboarding, stronger first-session completion, and a brand aligned with the platform’s emotional promise.
Next project
Elena & Radu